Tags: advertising*

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  1. By 2020, targeted ads based on demography will be replaced with personalized ads for each consumer on each device.
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  2. It always amazes me to see how much the marketing world has changed in the 20 years I've been in it. Everything was so different then; we spent millions of dollars in advertising through channels that could never provide us with a proper report, let alone a reliable return on investment.
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