If youre a business owner and it isnt clear to you that the customers voice is the most important voice to hear, youve been living under a rock.
Now, more than ever, customers expect their needs to be met, and they expect their feedback to be addressed right here, right now. Now that social media has made it easier than ever to spread word of mouth commentary about a businesss performance, business leaders need to be acutely aware of what their customers are saying about their brands, while also being able to act upon that feedback in a timely, efficient and satisfactory manner.
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