My crystal ball says winning experiences will deliver.
I lay no claim to my prognostic ability, but when it comes to the future of customer experience delivery, Im willing to venture an educated guess.
I predict future retail wars will involve online brands (whose value proposition will be an expansive choice, best pricing and quick delivery) pitted against traditional retailers who will rely on (reasonable prices, reduced customer effort, sufficient selection, and immediate product availability). Ok, I imagine some of you are saying, That isnt a prediction. That is a description of the current state. To that, I might generally agree with an evolving caveat!
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