The Emotional Science Behind Bad Customer Feedback

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  1. We need our emotions to help us make decisions. Without sadness, anger, and disappointment, we wouldnt know when something has gone wrong or how to fix it. Similarly, our excitement and sense of pride tell us what we are doing right and remind us to keep doing more of it. This not only affects our personal lives and relationships, but our professional ones as well, especially when it comes to ecommerce and online reviews.
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.