Quantitative vs Qualitative Online Customer Feedback - Mopinion

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  1. When we talk about quantitative and qualitative feedback on digital channels, were talking about the difference between objective and subjective data. This quantitative data tends to be more concrete and precise (e.g. traffic, number of clicks, behaviour).
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.