The essential role of customer experience and the increasing focus on the customer journey is driving many evolutions in the corporate world and within organizations. Digital marketing transformation is one of them. Digital transformation processes, for instance, nowadays are predominantly led by customer (experience) goals. We see that digital marketing transformation (not to be confused with digital transformation as such as is too often the case) ranks high on the agenda of many organizations striving towards a more customer-centric view around experiences and the overall customer journey and life cycle. In this article we take a closer look at digital marketing transformation
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