Traditionally, customer satisfaction surveys have focused on collecting aggregate data. In the world of market research, this approach makes sense. Its statistically accurate, high-level, and shows trending dataall great things for market researchers. But as customers have become more aware and their expectations have risen, this open-loop system falls short. Customers expect that if they take the time to provide personal feedback, then someone should take the time to provide personal follow-up.
Voting 0
