Many organisations are sitting on a wealth of untapped data in the form of call centre recordings and customer emails that contain valuable insights into the customer experience, while e-commerce sites have a lot of product image data that is ripe for classification and analysis.
These are examples of unstructured data sources that can be fed into deep learning algorithms to improve customer insights.
http://www.computerweekly.com/feature/Machines-delve-deep-into-customer-minds/
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