A bank’s marketing department can open a simple social media account in minutes. An enterprising employee proceeding without guidance can, too. And both can land the bank in compliance trouble. The risk may be obvious right away, or may only reveal itself under rigorous analysis—including examiner review.
The headlines out of Washington regularly illustrate that social media and other forms of public digital communication can occur faster than the speed of thought. But for banks, venturing into the digital frontier—no longer an option for most players—comes with all the compliance baggage that traditional marketing techniques have, plus more that come from the instantaneous and often fluid world of digital marketing. Fair-lending compliance risk can be an especially challenging exposure.
http://www.bankingexchange.com/blogs-3/social-media/item/7100-keep-digital-marketing-safe?Itemid=101/
