It’s now become pretty common knowledge that one of the best ways to increase brand exposure is through content marketing. However, the best content in the world won’t help you generate leads unless the public is able to discover it in the first place. This is where search engine optimization (SEO) comes in. By optimizing your content for search, you can ensure that more people will find – and potentially engage with – your organization.
https://www.forbes.com/sites/ajagrawal/2017/08/30/how-to-optimize-your-seo-results-through-content-creation/#49bd73ee2aa3/
