With the influx of mobile apps across the industry, competition is high. This means organisations must continuously optimise their mobile app(s), stay innovative and listen to what they’re customers are saying. And this is where in-app feedback plays an important role.
https://mopinion.com/guide-in-app-feedback-financial-institutions/
Curious what the best practices are for gathering real time feedback from your online visitors? Perhaps you’re doing this already but struggle to manage the data and pick out important trends? If so, tune in to our upcoming webinar hosted by digital feedback specialist, Luke Price. In this webinar, we will focus on how financial institutions can gather and get the most out of their online customer feedback data.
https://mopinion.com/webinar-how-financial-institutions-can-use-online-feedback/
Financial institutions have always been at the forefront of innovation and new technologies. In fact, quite recently, increasing automation and the use of electronic trading and payments were some of the largest focuses in this industry. All customer data and accounts were centrally managed by a third party system, which was the standard at the time.
But times are changing. Nowadays we’re seeing that consumers in this industry are evolving. They’re raising their expectations and changing their habits, and focusing on obtaining a better overall experience rather than a better price point. So how can financial institutions stay in touch with their customers? The answer is digital feedback.
http://mopinion.com/new-white-paper-digital-feedback-and-the-finance-industry/
Luckily, this transition to a more digital way of working has – in return – given financial institutions the opportunity to get even closer to their customers than ever. The question is, what do these customer journeys look like and how can digital feedback play into the process of enhancing them?
This article will analyse what the online customer journey within the financial industry looks like, and how organisations within this industry can leverage digital feedback to optimise various stages within the journey.
https://mopinion.com/optimise-the-online-journey-for-financial-institutions/
