Tags: customer-growth*

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  1. Of course, every small business is different and has it’s own unique challenges when it comes to reaching new customers and achieving growth. However, there are a variety of tactics for new customer acquisition in 2018 that can apply across regions, target markets and demographics if applied correctly. With that said, here are several approaches to consider when looking to grow your customer base in 2018 and beyond.
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  2. Customer-centricity is integral to culture, a precursor to strategy and essential for sustained customer growth and retention. However, companies don’t get to decide how customer-centric they are. That’s decided by their customers.

    For companies to understand, manage and profit from customer-centricity, they must implement an objective scoring system, create a performance baseline, and report results to know when customer strategies are working or course corrections are needed.
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