Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords you think are most important to see if you show up on the first page. And when you receive reports about your website traffic, you focus on the chart that shows average rankings for your targeted keywords.
When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. You’re competitive and, to you, winning online means claiming the top spot in Google results. The problem is keyword rankings are an irrelevant metric to gauge online success. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention.
https://www.entrepreneur.com/article/300029/
