While website personalisation is by no means a new concept, many sources such as McKinsey claim that ‘the exciting promise of personalisation is not here yet”. This is because there is still so much in terms of technology, data and analytics that we have yet to delve into. It has – however – becoming a very trending topic over the last few years seeing as how it is an item on just about every digital customer experience trends list this year. So we thought why not give you some tips on which website personalisation tools you might want to consider.
https://mopinion.com/website-personalisation-tools-that-increase-conversion/
Welcome to the July edition of Mopinion’s Employee in the Spotlight! This blog series gives readers an inside look at who we are and how our employees contribute to our company culture. Last month we shined the light on our brand new Customer Success Manager Saskia Clappers. Fairly new to the team, she had a lot of interesting insights and things to share about her experience thus far at Mopinion. So this month, we’ve decided to hop on over to another department and highlight a special member from our Sales team, Kevin Drinkwaard. Here’s his story…
https://mopinion.com/employee-in-the-spotlight-kevin-drinkwaard/
On a recent Thursday evening, I tried out a new San Francisco restaurant serving California cuisine. A diner at a nearby table was not happy. I overheard him complaining all night -- the lights were too dim, the room too warm, the music too loud. I was hardly surprised when he flagged over the waiter to complain about his meal.
https://www.entrepreneur.com/article/337994/
One of the biggest mistakes entrepreneurs who want to build a tech startup make is that they don't create a roadmap or prototype. Without a prototype, you can end up going down an unclear and expensive path when you're developing your mobile app or product. That's why prototyping is a crucial part of creating an app.
https://www.entrepreneur.com/article/322320/
It’s mid-2020 and we’re still in the midst of a raging Coronavirus pandemic, which has greatly affected the lives and livelihood of people and businesses all across the globe. That being said, this pandemic will likely also have a lasting impact on the state of the customer. In other words, when things ‘return to normal’, it won’t necessarily be ‘normal’…
https://mopinion.com/en/state-of-customer-experience-cx-in-2020/
Mopinion is pleased to announce that we’ve just launched a new integration with Salesforce. This new integration makes it possible for users to push feedback to a Salesforce Form.
https://mopinion.com/en/mopinion-launches-new-integration-with-salesforce/
Introducing Mopinion’s 2020 edition of the User Experience (UX) Insights software landscape. For this landscape, we’ve gathered over 30+ UX Insights software from 3 key categories in this space.
https://mopinion.com/en/mopinion-user-experience-ux-insights-software-landscape/
Exciting news! Mopinion has just released a brand new clip for ClickZ’s new video series – Tech Talks. In the series, senior leadership members from leading and innovative marketing technologies identify key market problems their software solves, how their software addresses this problem and what impact the software has on the market. In other words, an ‘under the hood’ look at the technology.
https://mopinion.com/en/mopinion-launches-tech-talk-on-clickz/
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