Every business I know of wants to increase sales and make more money.
In today’s technical and online environment, the only way to be successful is to have a steady flow of traffic to your website.
Because Google is a major source of traffic, ranking high in the search results is critical.
https://www.searchenginejournal.com/why-search-rankings-traffic-drop/264617/
Google is a beast. There’s no other good way to put it, Google is a beast of a platform with an incredible amount of free valuable content available at our fingertips. But as with any beast, there is always a dark side, and for Google a big con is that the monster search engine never forgets. In the realm of Search Engine Optimization (or SEO) there is a plethora of both good and bad information available to the masses. Because of this, business owners have formed bad habits with SEO that are outdated and harming their ranking within Google and its algorithm. Here are a few habits you may have that could be harming your photography website’s rankings, and how you can fix them.
https://fstoppers.com/business/3-bad-seo-habits-photographers-have-and-how-fix-them-198436/
Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? Were you #1? Assured success. Well, okay, maybe not assured. Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue. Today, we live in a different world. We diversify. We use AdWords and Bing Ads. We create identities across social platforms, and we promote via Twitter, Facebook, Instagram and Pinterest. No longer are sites living and dying by their Google Rankings. Organic is no longer one of the cool kids. Organic is passé. Or is it?
http://searchengineland.com/4-reasons-organic-better-230003/
Local SEO competition is heating up. 2018 is the year for you to really raise your local SEO game to enjoy the sweet fruits of high visibility for local searches on Google. Here are 5 strategies you can trust. Read more...
http://www.business2community.com/seo/5-strategies-improve-local-seo-2018-01944760#GT1BkxoUUZEhSsDX.97/
Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues.
Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with strategy and a bit less to do with specific technical mistakes. Finally, I wanted to make sure we had some real-world examples to refer to, so I mined case studies from the industry to demonstrate the concrete impact these changes can have on your search traffic. Let’s take a look at these problems and what you can do to resolve them...
http://searchengineland.com/7-site-seo-problems-hold-back-e-commerce-sites-283299?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost/
The whole point of SEO is improving your website's ranking in search engines. And while good SEO includes a checklist of website optimization tips, it's the marketing that happens on other blogs, forums and websites — and even in the real world — that can really fuel a climb in the search rankings.
This is called off-site SEO. It's those aspects of marketing that raise awareness of your brand while building your reputation with your audience. Guest-writing posts for popular blogs, getting great Yelp reviews and impressing the pants off of your customers are all examples of off-site SEO. With strong off-site SEO, people will want to learn about your business before even bothering with Google. Reach that point, and SEO gets a whole lot easier.
Read on for eight elements of strong off-page SEO that you should incorporate into your marketing strategy.
http://www.targetmarketingmag.com/post/8-elements-of-strong-off-page-seo/
This is a sponsored post written by Topvisor. The opinions expressed in this article are the sponsor’s own.
- They say you should know your enemy.
- The same is true for your online competitors.
- You should know your rivals if you want to get ahead of them.
But how exactly can you conduct a smart competitive research today?....
https://www.searchenginejournal.com/topvisor-competitive-research/217661/
Several years after the introduction of feedback analytics, online retailers continue to find ways to put the priceless resource of the user’s voice to work to increase conversions, sales and customer loyalty. Among the most innovative applications of direct customer feedback is analyzing trends to predict search queries, inform SEO design, adjust merchandising and improve overall marketing ROI.
Let’s say an online business selling apparel receives numerous feedback items related to a specific brand of shoe. Perhaps one customer is having trouble finding her size, another customer is requesting a certain color and a third wants to check on a shipping date for the pair she ordered. All three customers have different needs the company can meet by responding to their feedback forms. However, if that is all the company does with that feedback, it has missed a valuable marketing opportunity.
https://searchengineland.com/a-priceless-formula-for-success-customer-feedback-web-analytics-42652/
When was the last time you clicked on a banner ad? Was is it on purpose? As many as 60 percent of banner ad clicks are accidental. Only 9 percent of them are viewed for more than one second. Yet every day, experienced marketers waltz into the office with their latest banner ad idea. Or worse, autoplay video. This is partly why I'm building an AR company that helps make ads more interactive, but also a tell-tale sign that disruption is inevitable. Marketers are desperate to increase numbers and generate traffic using old-school techniques such as SEO, content, social, email, webinars and influencers. Of course, consumers sense these tactics and are feeling increasingly suffocated by belligerent ads while marketers aimlessly spin their wheels...
https://www.entrepreneur.com/article/302403/
Is customer experience an important search engine ranking factor? There are a number of different factors that go into how a website will rank on Google. For example, one is the number of links pointing at your site, and another is the makeup of the keywords that you choose to put on your page. But these are only two, and there are a whole range of other factors that determine how your site is going to rank for a certain keyword.
One of these other factors is customer experience, and this factor is very important for a number of reasons.
https://mopinion.com/how-improving-customer-experience-can-benefit-seo/
