I had the honor of writing the forward to the book "The Digital Helix" by Michael Gale and Chris Aarons coming out in October on the steps leadership must take to successfully manage large, complex organizations through the changes required by digital transformation. The following offers a perspective from book author Michael Gale on Digital Transformation and the rise of AI and automation in marketing:
https://www.forbes.com/sites/brucerogers/2017/08/28/is-digital-the-end-of-humans-in-marketing/#52fe8c306be4/
REA Group make up a global online real estate advertising company headquartered in Melbourne, Australia. A News Corp company, the group runs realestate.com.au, Australia’s biggest real estate listings website with 4.4 million unique browsers each month.
The REA Group puts high value on user experience. The team is determined to provide quality browsing journeys for their customers. For all businesses, quality user experience is imperative. It can have direct affects on conversions, customer retention, and overall business goals.
http://thepaypers.com/case-study/rea-group-fights-content-scraping-attacks-and-credential-stuffing-with-automation--1239779/
By 2020, targeted ads based on demography will be replaced with personalized ads for each consumer on each device.
http://www.afaqs.com/news/story/51382_What-can-we-expect-from-Advertising--Marketing-in-2020/
