How to deal with negative social comments and new ways to manage loyalty programmes are two of marketers’ most widely discussed topics at this year’s Customer Engagement conference, Angel Tang reports.
http://www.marketing-interactive.com/a-checklist-for-customer-engagement-in-2017/
In our transactional world of fickle customers, how do we snag the prize - aka customer loyalty? It turns out that cracking the code is easier than you may think. Just follow this four-step approach, and you’re sure to create wild raving fans
https://www.freep.com/story/money/business/columnists/josh-linkner/2017/11/18/how-create-kind-customer-loyalty-you-crave/874471001/
Satisfied customers lead to sustained growth. To improve sales, retention rates, and loyalty and in turn expanding your business, you should actively seek and respond to customer feedback. Understanding your customers and transforming what they have to say into actionable insights can prove to be a great competitive advantage.
https://www.exactlly.com/blog/index.php/leveraging-customer-feedback-grow-business-10x/
Implementing the insight from research into your Customer Experience strategy and acting accordingly is a different story.
Just because your satisfaction levels have fallen may not be due to a faulty product as first predicted – you might need to look a bit deeper to discover that actually, the customer service hasn’t been satisfactory or the website is too confusing when purchasing items.
Whatever it may be, the common denominator doesn’t always mean it’s right. So, the data is in front of you, but what next?
http://customerthink.com/how-to-understand-the-truth-behind-customer-feedback/
How do you know your customers are really satisfied and have achieved their desired outcomes while using your product or service? How do you understand your customer churn rate and avoid losing your customers before they actually walk away? With customer success software, you can do exactly all those things and so much more. That’s why customer success teams, account managers, and sales executives often rely on customer success software to achieve amazing results.
https://mopinion.com/top-10-customer-success-software-an-overview/
