Unlike customer-facing teams, marketers don’t always hear directly from the people they’re speaking to. Instead, they rely on metrics and intuition to understand the end consumer. Good data and marketing chops go a long way, but they don’t tell you everything. If you’re not tapping into your audience for feedback, then you’re leaving insights (and revenue) on the table.
In this post, we’ll cover the benefits of collecting content feedback and share some tips on doing it well.
https://www.business2community.com/customer-experience/content-feedback-helps-marketers-reach-people-02026506/
Finding out exactly what your customer thinks about you is a powerful thing. We know this and it’s why we built a balanced approach in our product, helping you capture customer feedback (1st-party reviews) and 3rd-party online reviews.
Now we fully understand the merits of 3rd-party reviews on Google, Facebook and other sites, but we firmly believe they are not the brightest star in evaluating customer experience, customer feedback is.
https://www.getfivestars.com/blog/5-reasons-customer-feedback-amazing/
Consumers have grown more confident of voice-enabled technologies, and are uttering “Alexa”, “Okay Google” and “Hey Siri” more than ever before. Online sales of voice devices were up 103% year-on-year, with 22% of voice device owners already use their devices to shop using voice commands, according to Adobe Analytics Cloud data in 2017.
Just last month, Fintech Innovation reported on how customers of OCBC bank in Singapore can now check their bank account balances and various information using Siri, Apple’s virtual assistant.
https://www.enterpriseinnovation.net/article/how-brands-can-harness-voice-more-personalized-experience-767673185/
In this article, we are going to go over the main points of collecting Customer Feedback, why it matters to your business to hone in your customer satisfaction, and finally, answer our main question: why most of you are not doing it properly.
https://hackernoon.com/why-do-you-s-ck-at-collecting-customer-feedback-9d0a42d8233b/
