India’s digital growth story is both interesting and surprising. The country has embraced digitization so rapidly that it has created a large opportunity for online marketing.
On August 15th, 1995, VSNL introduced public internet access in India. In 2000, only 0.5 percent of the Indian population had access to internet facilities. After 16 years, the figure climbed to 28 percent with 373 million internet users.
https://yourstory.com/2017/09/why-digital-marketing-is-the-next-big-career-opportunity/
We also know that customers are bored with surveys – we’d even go so far as to say that surveys are dying. We’re offering brands a real alternative to traditional surveys that allows each to listen to customers on their terms. This year and beyond we want to continue to disrupt the market, have fun with this messaging and be seen as an alternative to traditional providers in this space.
https://realbusiness.co.uk/sales-and-marketing/2018/01/24/brands-ask-customer-feedback-months-line/
In this article, we are going to go over the main points of collecting Customer Feedback, why it matters to your business to hone in your customer satisfaction, and finally, answer our main question: why most of you are not doing it properly.
https://hackernoon.com/why-do-you-s-ck-at-collecting-customer-feedback-9d0a42d8233b/
In this opinion piece, Matias Bezzo (pictured below), a senior designer at Engaging.io, discusses the importance of user testing and why clients often refuse to do it.
http://www.bandt.com.au/opinion/dont-clients-user-test/
We are currently in the midst of a very unusual situation. The ongoing global crisis has left many companies searching for ways to attract new customers while also holding on to existing ones. This situation has – as a result – means that now is a more critical time than ever for these same companies to distinguish themselves from the competition. Just recently, we had a video call with CRO specialist Martin van Kranenburg to discuss conversion optimisation in 2020, how this will be affected and what businesses can do to stay ahead.
https://mopinion.com/why-feedback-is-essential-to-your-cro-strategy/
According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.
To find out why, BrandHook produced a podcast series, Getting Intimate with CX, where I asked the same seven questions of CEOs, CMOs and disruptors. My goal was to find out what they thought made a great customer and brand experience and why some brands can do deliver it and others can’t.
https://www.cmo.com.au/blog/brand-vision/2018/02/05/why-getting-intimate-is-key-to-creating-a-great-customer-experience/
Email, social media and eCommerce. Smartphone, tablet, laptop and addressable TV. Today, the average person will interact with up to seven screens on any given day.
For marketers and businesses trying to reach customers, that means seven opportunities for a message to get lost in translation, seven windows for the customer to see a redundant message and lose interest, and seven screens for the marketer to lose track of their customer.
https://www.equities.com/news/why-is-customer-journey-tracking-so-difficult/
It won’t come as surprise for you to hear that mobile phone usage has been increasing over the past decade. With the launch of the iPhone and other modern smartphones hitting the market, much of the population now expect to be able to do many everyday tasks through their mobile devices.
https://mopinion.com/why-important-to-have-a-responsive-website-infographic/
Unfortunately there are many instances in which online customer feedback “falls on deaf ears”. Just a mere 46% of consumers feel that their feedback is being used in a constructive way. And what’s interesting is almost 83% of consumers say they would be more loyal to a brand if they knew that brand would act on their feedback and make improvements.
https://mopinion.com/listening-to-the-voice-of-the-customer/
Skeptics of user experience research often point to the following quote attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” The logic goes that if Ford had conducted user experience (UX) research and listened to his customers, he would have tried to optimize the horse and would never have invented the car. Real innovation cannot happen by simply iterating in response to customer feedback, but instead requires product visionaries that lead solely based on their intuition. What, then, is the value of UX research?
https://www.forbes.com/sites/leoyeykelis/2018/05/10/why-its-wrong-to-ask-users-what-they-want-and-what-to-ask-instead/#53e4995a1f22/