It’s time for another product update and we’ve got plenty to share with you this month. We have made a lot of progress on the accessibility front these past few months, including the introduction of a new integration solution together with Zapier and our recently attained WCAG certification. We’ve also added some cool new features to the platform itself, including some additional feedback form customisation options.
https://mopinion.com/february-product-update/
Launching a business is incredibly exciting, particularly if you’re fresh to the world of entrepreneurialism. Everything feels raw and vital: a bright future is ahead of you, and you’re ready to chart the course of your destiny. However… it isn’t that simple. Whether you’re planning to sell products or offer a service, you’re going to be dealing with customers — which means taking all the ideas that you’ve kept private and subjecting them to broad scrutiny.
https://mopinion.com/what-new-business-owners-always-get-wrong-about-customer-feedback/
It’s no mystery that leads are hard to come by, not to mention quality leads. At least, that is the reality, until you have tried lead generation software. With the right lead generation software, marketers and sales professionals are able to effectively generate more leads and ultimately converts leads into valuable customers.
In this article, we will identify and evaluate our top 10 favorite lead generation software, enabling you decide which is best for YOUR business.
https://mopinion.com/top-10-lead-generation-software-an-overview/
Alpharooms is one of the UK’s leading websites for discount hotels and flights, offering deals to over 220,000 properties around the world. Online travel bookings has largely become a commoditised marketplace that relies heavily on paid acquisition. Therefore price becomes a major factor in winning business – but in a market this big, no one can win on price all the time. Consequently, businesses need to generate value outside price and deliver a superior customer experience if they want to win market share.
https://mopinion.com/alpharooms-selects-mopinion-to-help-aid-in-customer-experience-initiatives/
For modern business owners, tracking their customer and related experiences is really crucial to stay a step ahead of the competition. As the market says, customer experience (CX) is the key driver of any businesses’ success. With technological advancements, the business domain is now gifted with social media analytics as-well-as tailored software that track customer experience across multiple channels. In this article, we will be discussing how your small business can utilize these customer experience analytics and drive home your business-critical customers.
http://customerthink.com/tracking-customer-experience-analytics-helps-small-businesses/
What can marketers expect for 2019 – new year, same customers… the same, but different? In a marketing climate cluttered with data perspectives, too much is getting lost in the mix, including a focus on CX.
https://www.marketingmag.com.au/hubs-c/sponsored-sas-blending-data-cx/
Mopinion has joined forces with online automation tool Zapier to deliver quick and easy integrations between your Mopinion feedback data and HubSpot CRM (among other app integrations). Thanks to Mopinion webhooks, integrating your feedback with HubSpot is a breeze. Ready to start relaying your feedback data to HubSpot CRM in real-time? We’re here to help you get set up.
https://mopinion.com/integrate-mopinion-with-hubspot-crm-using-zapier/
That is according to a study by market researcher Maru/edr, which found that less than half of financial services customers have been asked to give feedback in the last year.
This is despite the Financial Conduct Authority’s (FCA) Treating Customers Fairly policy suggesting that feedback is one of the best ways to comply with the initiative.
The research also shows that around half of customers think they can be treated unfairly by providers, while less than a third rate the communications they receive highly.
“Customer feedback is vital for brands looking to protect and grow their market share," Maru/edr chief research officer, Steve Brockway, said.
http://www.theactuary.com/news/2019/03/financial-services-firms-failing-to-capture-customer-feedback/
How much value can you get from connecting customer feedback across all the touchpoints of your customer’s journey?
Collecting feedback is critical to improving customer experience, developing better products and services, and nurturing customer love. Unfortunately, most companies only collect feedback in a single place, and usually only after a transaction has been completed. Even when customer sentiment or opinion is captured in different ways or through distinct channels, companies often fail to ‘stitch’ together the emotions and comments expressed, and evaluate exposed trends to build a more complete picture of a customer’s journey experience.
https://www.business2community.com/customer-experience/tapping-the-touchpoints-of-customer-feedback-journeys-02177642/
Companies are obsessed with providing the best possible customer experience and for good reason. When something goes wrong along that journey–necessitating a call to customer service–getting the customer quickly back on track is critical to minimizing the impact on the experience. Companies are especially interested in how these interactions go and hunger for data to help ensure the best possible customer journey.
Enter customer surveys. Done correctly, questioning customers about their service interaction is a great opportunity to gauge customer disposition and to correct service issues. Done poorly, surveys fall short of collecting actionable data and ultimately have a negative impact on customer experience.
https://customerthink.com/are-your-customers-suffering-from-satisfaction-survey-fatigue/