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  1. The technology is developing every passing day; people are getting introduced to various techniques. Such thing helps in solving various issues that are being ignored for a long time due to lack of sources and resources. Just like that, data storage is something that is too tacky and hassle-filled work for any organization.
    http://customerthink.com/big-data-vs-traditional-data-what-to-know-when-it-comes-to-defines-big-data/
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  2. Good or bad — customer feedback promises to make its mark on your top line.

    Rave reviews can help attract new customers and even keep existing ones coming back for more. Nearly 90% of Americans trust online reviews to help them choose between local businesses. Meanwhile, negative reviews help highlight ways to improve the customer shopping experience. Or, at least they should.
    https://www.retailtouchpoints.com/features/executive-viewpoints/getting-the-whole-customer-feedback-story/
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  3. Startup life can get pretty intense. Most of the time teams work in a zoomed-in mode, and it’s very easy to lose perspective and disconnect from the people you are actually building for. When real pains are replaced with your assumptions, product development can go astray. If you feel like you don’t know who’s on the other side of the screen anymore, schedule in a couple of days to talk to your users. Below I will share 5 ways in which user feedback helped us stay on track at different stages of building a startup.
    https://medium.com/swlh/5-ways-to-use-customer-feedback-to-drive-your-product-development-cdfbe16ac7a0/
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  4. So it turns out that the voice of your customer is pretty darn important. Gartner found that 95 percent of companies regularly listen to their customer’s feedback, and yet rather worryingly, Gartner’s research also concluded that only 29 percent of firms with VOC programs in place incorporate VOC data into their decision-making processes, while nearly three-quarters of brands don’t consider their VOC programs to be very effective at driving actions. In other words, the benefits of VOC data collection are clear and well received — but brands are struggling to make their VOC programs impactful.
    https://www.cmswire.com/customer-experience/the-step-by-step-guide-to-a-successful-voice-of-the-customer-program/
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  5. Customer feedback is something many managers and decision makers keep their eyes on. Since companies like Amazon and Apple showed up how effective honing customer data to create value and keep customers hooked, decision making on customer data is key to a long term growth strategy. Early stage customers can become your best marketing time; referrals are the absolute best source of new leads. Using customer feedback to engage customers will save you 5X the money when you retain existing customers rather than try to acquire new ones.
    https://www.getbeamer.com/blog/customer-feedback-strategies-tools/
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  6. Finding out exactly what your customer thinks about you is a powerful thing. We know this and it’s why we built a balanced approach in our product, helping you capture customer feedback (1st-party reviews) and 3rd-party online reviews.

    Now we fully understand the merits of 3rd-party reviews on Google, Facebook and other sites, but we firmly believe they are not the brightest star in evaluating customer experience, customer feedback is.
    https://www.getfivestars.com/blog/5-reasons-customer-feedback-amazing/
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  7. Buyer personas are one of the essential building blocks of personalized marketing. These data-backed representations of your buyers should deliver an archetype of who they are. In other words, they tell you what your users are trying to do, why they're doing it, how they think, where and when they buy, and whom they buy from. You can use this to tailor your process for each persona, improving both your lead quality and your leads' marketing experience.
    https://www.business.com/articles/data-driven-buyer-personas/
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  8. This article guides you through the basics of GDPR (e.g. what it is and who will be affected), the most critical changes to be aware of in terms of digital feedback collection, why it’s important to comply with these regulations, the consequences if you choose not to and what we’re doing here at Mopinion to get ourselves and our clients ready for the new legislation.
    https://mopinion.com/gdpr-impact-on-digital-feedback-collection/
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  9. In today's ever-evolving hospitality industry, what makes a great marketing strategy? One thing remains certain. In the hospitality industry, succeeding in marketing requires knowing your guests. And the best way to know your guests is via actionable, data-based insights geared towards guest engagement and satisfaction.

    So the question evolves. How do you best map out and utilize the information gathered about guests to maximize ROI?
    https://www.hospitalitynet.org/opinion/4087591.html/
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  10. With every business going digital with the aim of taking their products and services to a global market, it is also important to understand that competition is rising by the day.

    As smaller businesses struggle to keep up with the demanding digital channels, there are also bigger players in every industry that make the going more challenging - especially with greater advertising budgets.

    Now without customers, a business is sure to fail. But how do you pull consumers to what you have to offer when they have so many options in the market?
    https://economictimes.indiatimes.com/small-biz/marketing-branding/marketing/why-customer-engagement-is-the-growth-hack-for-small-businesses/articleshow/63409665.cms/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.