The whole point of SEO is improving your website's ranking in search engines. And while good SEO includes a checklist of website optimization tips, it's the marketing that happens on other blogs, forums and websites — and even in the real world — that can really fuel a climb in the search rankings.
This is called off-site SEO. It's those aspects of marketing that raise awareness of your brand while building your reputation with your audience. Guest-writing posts for popular blogs, getting great Yelp reviews and impressing the pants off of your customers are all examples of off-site SEO. With strong off-site SEO, people will want to learn about your business before even bothering with Google. Reach that point, and SEO gets a whole lot easier.
Read on for eight elements of strong off-page SEO that you should incorporate into your marketing strategy.
http://www.targetmarketingmag.com/post/8-elements-of-strong-off-page-seo/
Mobile and digital banking remains high on the agenda of retail banks as automation continues to increase and specific, often lower-value, processes and activities are being taken over by various digital challengers such as specific FinTech companies and non-financial firms.
A typical (but far from only) example concerns payments. Yet, while payments might be less lucrative for banks, the experiences and services offered by challengers are a potential game changer in trust, loyalty and more.
https://www.i-scoop.eu/digital-banking-gepolitical-regulatory-challenges/
In the last few years, marketers and consumers are amazed daily at new IoT devices and the new ways benefits being delivered. The thanks for that amazement lie in the rising sophistication of chatbots, or simply bots. Their adoption is also guiding analytics to new sophistication levels for metrics. Bots are autonomous programs that enhance human-computer user experience on a given network. For the lay marketer, bots help customers control their experience with a digital product and ultimately a brand. Bots learn from consumer usage, adopting over usage to provide tailored feedback. For example, Forbes reported that Sephora, the cosmetic retailer, deploys a bot originally developed for dermatologists to aid customers with advise on virtual makeup and lipstick trial.
http://www.dmnews.com/dataanalytics/how-chatbots-talk-up-iot-measures-in-analytics/article/628784/
With every piece of marketing content you put into the world, you have the opportunity to learn more about your audience and the resonance of that content. Each like (or lack thereof), good comment (or bad), you’re learning more about what content is engaging your audience most. Within the reactions is all the data needed to create more personalized content. And that is no longer a “nice to have.” Personalized content delivered in the moment, and driven by specific needs of your audience is a requirement for formative engagement.
http://www.targetmarketingmag.com/webinar/marketing-market-research-creating-personalized-engaging-content/
You might think you put your customers first, but how customer-focused would your clients rate you on a scale of one to 10? And when was the last time you asked? In a study by Bain & Company, nearly 95 percent of companies surveyed claimed to put customer service at the forefront, while 80 percent maintained they provide a superior level of service. Shockingly, a mere eight percent of those companies’ customers agreed. And, as the old saying goes, the customer is always right. So how can you determine, without a doubt, if the customer experience you provide measures up to your core customers’ expectations?
http://www.convinceandconvert.com/customer-experience/offline-to-online-customer-feedback-loop/
Let’s start with the 7 steps to content marketing success and a bit of context: in April 2014, HubSpot and Smart Insights conducted research regarding the state of content marketing in Europe. On top of data, both also wanted to provide content marketing success advice, based on the research and spiced with some comments/quotes. HubSpot asked us to share our views and those of many others. You can read an overview of the results and data here. We contributed and so did several content marketing practitioners and thought leaders, including Doug Kessler, James Carson, Stephen Bateman and Daniel Rowles, among others. The result: a collaborative eBook which we cover here for you in-depth and with many additional tips and advice to achieve content marketing success.
https://www.i-scoop.eu/content-marketing/content-marketing-success-7-steps/
The essential role of customer experience – and the increasing focus on the customer journey – is driving many evolutions in the corporate world and within organizations. Digital marketing transformation is one of them. Digital transformation processes, for instance, nowadays are predominantly led by customer (experience) goals. We see that digital marketing transformation (not to be confused with digital transformation as such as is too often the case) ranks high on the agenda of many organizations striving towards a more customer-centric view around experiences and the overall customer journey and life cycle. In this article we take a closer look at digital marketing transformation
https://www.i-scoop.eu/digital-marketing-transformation/
About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond. Most enterprises are still working through creation of a true, living content marketing strategy for their organizations. Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows. But some truly interesting events have occurred over the past few months that, I believe, begin to speak to the evolution of the content marketing practice itself.
http://contentmarketinginstitute.com/2017/09/content-marketing-trends-2018/
One of the success pillars in any digital transformation project or enterprise-wide change challenge for today’s and tomorrow customer/stakeholder and business success is the capability regarding information management. The term ‘information management’ is used with caution here as it’s not just about managing information in the sense of ‘maintenance’. While systems of records are key as they form the backbone of information and data activation, systems of engagement and the last mile of the information process are critical.
https://www.i-scoop.eu/digital-transformation/digital-transformation-intelligent-information-activation/
Gathering user feedback is one of the most powerful steps in forming a hypothesis and testing new ideas. It makes more sense too than simply using the ideas from internal company resources who are already familiar with your brand. For Marketers, user feedback is pure gold for A/B testing, and ultimately making the changes needed to throw fence-sitters off their heinie and down on through your conversion funnel.
https://unbounce.com/conversion-rate-optimization/11-user-feedback-post/
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