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  1. Since Mopinion’s launch in 2013 we have seen a rapid evolution in the needs and expectations of online customers. The proliferation of apps has accelerated this, with customer expectations that a convenient app will be available on their favourite smart device for all their purchasing and service needs.
    https://mopinion.com/keeping-up-with-the-rapidly-changing-digital-landscape/
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  2. This white paper titled “The Future of Online Customer Feedback” provides the blueprint for every digital marketer who is designing a hyper-effective customer feedback programme to improve websites and apps with the voice of the online customer.
    https://mopinion.com/new-white-paper-released-the-future-of-online-customer-feedback/
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  3. Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit.
    https://mopinion.com/utilising-customer-feedback-to-increase-online-sales/
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  4. Some organisations have already gained many useful tips from customers using these tools. While others are still experimenting with feedback buttons left or right. Learn more about the different phases of utilising online feedback here.
    https://mopinion.com/5-ways-to-get-more-from-your-website-feedback-tool/
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  5. Where previously the primary focus was on quantitative data – for instance web analytics and A/B testing – nowadays mass amounts of online marketers are flirting with feedback tools placing themselves behind the buttons. This self-service approach has advantages and disadvantages for companies that want to work seriously with online customer feedback.
    https://mopinion.com/self-service-customer-feedback-tools-for-your-website-pros-and-cons/
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  6. Online customer feedback is the most important indicator for finding out how customers experience services that are provided via your website or app. On Thursday, June 16th at 10.00 AM (GMT+1) Mopinion will provide an interesting free Webinar about how to increase online sales with website feedback.
    https://mopinion.com/webinar-increase-online-sales-with-website-feedback/
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  7. The ‘right feedback’ is better described as ‘qualitative information’, the data which is relevant and most helpful to guiding your business and its sales funnel towards growth and customer retention.
    https://mopinion.com/10-tips-for-effectively-collecting-feedback-in-online-ordering-funnels/
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  8. Lauren, a digital analyst starts her work every day by grabbing her coffee, switching on her computer to read her email and then proceeding to sign into her dashboard to pull up a report on all website feedback from the previous day. This report is generated by a feedback form that was triggered when a customer ended their website session without purchasing one of her company’s insurance products.
    https://mopinion.com/3-digital-marketing-roles-that-need-customer-feedback/
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  9. In this rapidly changing digital world, a company website functions as a calling card and is often the primary channel for customer relations. As a digital marketeer, you are constantly coming up with new ways to satisfy your online customers. After a few years, your website may no longer meet requirements and you will need to develop a new website. What role can feedback play in this respect?
    https://mopinion.com/new-website-5-reasons-to-start-with-customer-feedback-right-away/
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  10. Mopinion aims to expand after securing an investment from a group of investors led by Capital Mills. The growth capital will enable Mopinion to accelerate the further development of its technology and to roll it out in other European countries and the USA.
    https://mopinion.com/mopinion-expand-investment-capital-mills/
    Tags: , , by eringilliam (2017-08-29)
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.