A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More and more businesses jump into the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy.
According to Smart Insights, 47% of businesses don’t have a set plan or strategy for their digital marketing efforts and this may affect their long term goals. Even the smallest business using digital marketing needs to document its strategy, in a way that it will help keep track with the objectives and their results.
https://www.clickz.com/how-should-a-business-create-an-effective-digital-marketing-strategy/107194/
Some companies employ a single person responsible for their content marketing campaigns. There are some advantages to this, including maintaining absolute control and mastering a singular voice and vision. But if only one person is working on the content, you’ll miss out on the benefits of collaboration.
Content collaboration is just what it sounds like; you’ll have multiple people working together on a single piece of content, usually for your brand. It can involve people from within your organization, outside influencers, or even competitors, in some cases....
https://www.forbes.com/sites/jaysondemers/2017/09/17/8-ideas-for-collaborative-content-marketing/#14ef16947224/
Microsoft is facing questions again, this time from the Netherlands Data Protection Authority (DPA), over how the company collects user data from the Windows 10 operating system meant for PCs. The DPA suggests that Microsoft is breaching the Dutch data protection laws, by processing user data from computing devices they use. This is not the first time that Microsoft has been questioned over the fairly aggressive collection of user data and how that information is handled....
http://www.livemint.com/Technology/z0YR5wrd8l58x5ZMvuUqEP/Microsoft-in-the-dock-again-for-aggressive-user-data-collect.html/
With so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person Soundboard.
To say Pandora has a lot of data would be like saying the Atlantic Ocean is a little damp. Every day, Pandora collects more than 1 billion data sets, which it sorts through with a sophisticated ad-tech stack and a team of data scientists, as well as the Soundboard.
https://www.clickz.com/how-does-pandora-know-its-users-so-well/101659/
In today’s digital world, it’s not about the big eating the small. It’s the fast that beat the slow, and the nimble that outmanoeuvre companies constrained by old systems and business models. The rapid pace of innovation and disruption means businesses must continuously transform themselves to stay ahead of competitors.
Speed and agility are the name of the game. IT must respond faster than ever to shifting business needs. To succeed at digital transformation, companies must rethink how they design, build, deploy and source enterprise applications. They must adopt new approaches that accelerate delivery and anticipate, and even bake in, ongoing changes.
https://www.itproportal.com/features/5-ways-to-break-the-rules-and-win-at-digital-transformation/
Annually, thousands of digital financial services are launched around the world. Many of them do not achieve their goals. This is partly due to the design or, specifically, the design approach of the creators. Many of these products could be successful if their creators took the right action, at the right time, and changed their approach to financial design.
Over the past five years, our firm has developed several thousand screens for financial products and solutions and had conversations with hundreds of banks and fintech startups. While observing the industry over the years, we have collected a list of the 10 most common UX misconceptions that you should know about if you are aiming to create successful financial services.
https://thefinancialbrand.com/68118/financial-service-user-experience-ux-design-misconceptions/
In the market for a customer experience management solution? Beware: with the increasing attention for customer experience, not all customer experience management software is what it seems or claims to be. Many customer feedback solutions and quite some CRM, marketing automation and Enterprise Content Management system (ECM) cloud solution vendors call themselves providers of customer experience management software these days, even if they’re not really always that. But then again, many CEM solution vendors have risen from a convergence of various solution categories as Forrester Research predicted back in 2011 (with a focus on the digital evolutions). A simple look at some of the major players says enough. Typical examples: SDL Tridion and OpenText with their roots in content.
https://www.i-scoop.eu/customer-experience/customer-experience-management-software-choices-in-an-evolving-market/
When was the last time you clicked on a banner ad? Was is it on purpose? As many as 60 percent of banner ad clicks are accidental. Only 9 percent of them are viewed for more than one second. Yet every day, experienced marketers waltz into the office with their latest banner ad idea. Or worse, autoplay video. This is partly why I'm building an AR company that helps make ads more interactive, but also a tell-tale sign that disruption is inevitable. Marketers are desperate to increase numbers and generate traffic using old-school techniques such as SEO, content, social, email, webinars and influencers. Of course, consumers sense these tactics and are feeling increasingly suffocated by belligerent ads while marketers aimlessly spin their wheels...
https://www.entrepreneur.com/article/302403/
Twitter is planning on launching a new tool that will allow its 300 million users to save tweets privately. The new feature will allow users to create a list of tweets they want to come back to, rather than the commonly used workaround of tapping the heart button, which can suggest to others that you like something or endorse it when you don't....
http://www.zdnet.com/article/twitter-is-working-on-a-save-for-later-button/
This prominence of data (and analytics) is also present in the RAMI 4.0 reference architecture of Industry 4.0 as mentioned in an article on industrial data and obviously in the broader perspective of digital transformation, its goals and the various technologies that enable it, from IoT (Internet of Things) to artificial intelligence and more. What does all this have to do with the Industrial Data Space, the topic of this article? A lot. Think data exchanges, smart services and new ecosystems of innovation and different business models. But there is more....
https://www.i-scoop.eu/industry-4-0/industrial-data-space/
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