No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open an email based on subject line alone. That's why it's so important to craft subject lines that are compelling enough to get people to click through.
While they may seem like a small part of your message, they're one of the very first impressions you have on your email recipients. And they're a marketer's ticket for standing out in a crowded inbox. Do you want your email content opened, read, and clicked? It all starts with the subject line. Here are 17 tips to help jazz them up and boost engagement.
https://blog.hubspot.com/marketing/improve-your-email-subject-line/
Relationships are still the driving force for how professionals get the jobs they want, how the top sales reps outperform the rest of their team, and how entrepreneurs get their companies funded and off the ground. These relationships don’t form out of thin air. They require good ol’ fashioned professional networking.
So what is the absolute best first touch point to network?
-Twitter? Too impersonal and noisy.
-LinkedIn? Messages just get deleted.
-Cold call? You will be ignored.
-Networking events? Too expensive and overcrowded.
The answer? Email is still the predominant channel to network.
https://www.hubspot.com/sales/networking-email/
Understanding customers thoroughly requires gathering data, using insight tools like Customer Thermometer. This insight allows them to make decisions that satisfy their customers and create market-leading businesses. Growth needs insight for fuel.
https://www.customerthermometer.com/customer-feedback/user-feedback/
Head of digital and customer marketing talks about the marketing technology transformation she's led and how executive buy-in and cultural change was achieved.
https://www.cmo.com.au/article/635405/how-village-roadshow-brought-voice-customer-into-heart-business/
Web design is one of the most important aspects of a customer’s experience when viewing a business’s webstore. Whether looking for a product or a service, customers tend to wish for ease-of-use and accessibility across devices first and foremost, but there are multiple other aspects to consider when designing your website. In fact, just looking to the design of a webpage can automatically improve its function and, in turn, bring more visitors to your page. More visitors potentially means more customers! Here are the main ways you can improve your website to guarantee that it highlights all of the best bits you have to offer.
https://www.business2community.com/web-design/web-design-impacts-customers-online-experience-01992894/
With only months remaining before the General Data Protection Regulation (GDPR) comes into effect, it is dominating the news agenda and is a top priority for businesses. From retailers to charities and the manufacturing industry to financial services, the impact of GDPR will affect every organisation that handles customer data and will be far reaching. Indeed, it has the scope to change the face of marketing completely.
http://www.information-age.com/will-gdpr-improve-customer-experience-consumers-123470312/
Gathering user feedback is a key element of a DevOps strategy, but you have to be proactive in collecting that feedback.
For DevOps teams to make a successful product (and maintain that product to improve user retention), they need to understand how people are using the app, and what they think about it. In DevOps, everything revolves around communication between product managers, software developers, and operations professionals, but open channels to customers and active users are relatively scarce. Product managers may have a finger on the pulse of collected user feedback, but that can only get you so far.
https://www.informationweek.com/devops/how-your-devops-team-should-procure-user-feedback-/a/d-id/1330504?&/
It is very important to identify who you should reach out to, and collect their feedback. This article will take you through all steps of identifying the users with the most valuable feedback.
https://medium.com/startup-grind/identify-users-with-the-most-valuable-feedback-4c984987265e/
I sat down to watch the finale of my favorite sci-fi series on a recent Sunday evening when I discovered that I had been locked out of my TV streaming service. After struggling to find a solution online, I fired off a tweet asking the company for help. The company responded a few minutes later: "I'm so sorry you're having trouble connecting to your account -- DM us your phone number, and we'll have a customer service representative call you back soon." I DMed my number, and asked, "Why can't you just help me here? And how long will it take to get a call back?"
No response.
After 10 minutes, I gave up and just called them (my least favorite way of getting help). I waded through a complex phone menu, then waited on hold for 20 minutes before finally getting through. Though the representative was very nice and resolved my issue quickly, it was too late -- I was incredibly upset that I'd wasted almost an hour of my Sunday evening for a pretty simple issue. I didn't care how sorry the company was, or how friendly the agent was when I eventually got through. I especially didn't care for hearing "your call is very important to us" every two minutes as my evening dragged on. I just wanted my problem solved quickly and easily, and ideally without having to actually speak to anyone. The same holds true for countless others today. Welcome to the era of the bullshit-proof consumer.
Almost anything is now possible at the touch of a button -- ordering a taxi, controlling your home, running your business or even finding true love (or whatever kind of love you're looking for). But, customer service has fallen behind. Inspired by the Zappos model (phone anytime and speak instantly to a highly motivated customer service agent), many brands started training their agents to deliver the best possible service; to throw away the script and to be human, emotive and caring. But, maintaining this level of service at a large scale is expensive -- so expensive that the same brands began to make it increasingly difficult for consumers to actually speak to the agents they'd trained so intensely. Phone numbers became buried deep in websites, and phone menus were designed to encourage people to give up before they actually got through to anyone.
Read the full article.
https://www.entrepreneur.com/article/320202/
As a keyed in customer service leader, you are constantly looking for ways to measure and improve customer experience. Perhaps you have heard of the CES metric, and are considering implementing Customer Effort Score for your team. Let’s talk about what it is, how it can improve your service offerings, and the steps to get you started with CES in your organization.
http://customerthink.com/implementing-customer-effort-score/