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  1. Getting to the top of your industry is no easy task, but staying there is a whole different ballgame. Those at the top do, however, have one thing in common: They understand the value of a winning customer experience (CX) strategy, and they measure it effectively to produce a CX currency that can be utilized by executives and team members at every level of the company.
    https://www.forbes.com/sites/forbescommunicationscouncil/2017/08/21/how-listening-to-customer-feedback-can-help-you-maintain-your-place-at-the-top/#31b48dfb1248/
    Comments - Voting 1
  2. The technology industry is – without a doubt – fiercely competitive. This is especially true for startups that offer Software as a Service (SaaS) as their survival obligates them to meet demands of constant innovation, adaptability and customer satisfaction. Consequently, these businesses must know how to successfully exploit new opportunities for growth as well as deliver an exceptional customer experience.

    As a fellow SaaS company, Mopinion is very familiar with all the ins and outs of making a product successful and maintaining a certain level of innovation, while simultaneously meeting the needs of current and future customers.
    https://mopinion.com/how-customer-feedback-facilitates-growth-for-saas-startups/
    Comments - Voting 1
  3. Is customer experience an important search engine ranking factor? There are a number of different factors that go into how a website will rank on Google. For example, one is the number of links pointing at your site, and another is the makeup of the keywords that you choose to put on your page. But these are only two, and there are a whole range of other factors that determine how your site is going to rank for a certain keyword.

    One of these other factors is customer experience, and this factor is very important for a number of reasons.
    https://mopinion.com/how-improving-customer-experience-can-benefit-seo/
    Comments - Voting 1
  4. In this White Paper, Mopinion outlines why in-app feedback is important as well as three different ways in which mobile product owners and marketers – with the intention of optimising the mobile experience – can collect in-app feedback. This paper will also look at how to analyse and take action on feedback and discuss what should be considered in terms of security standards (as they relate to the General Data Protection Regulation).
    https://mopinion.com/new-white-paper-optimising-the-mobile-experience-with-in-app-feedback/
    Comments - Voting 1
  5. Whether you’ve just launched your website or you’re in the process of improving the online customer experience, customer feedback will serve as an invaluable tool in achieving your business’ goals. This feedback not only has the potential to provide you with insights into which kinds of problems your visitors are running into but it can also reveal which features work well for them. The easiest way to gather this feedback is via feedback forms. For WordPress users in particular, this is especially easy as there are various plugins available that serve up feedback solutions at no cost.
    https://mopinion.com/how-to-install-a-feedback-form-in-wordpress/
    Comments - Voting 1
  6. Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email marketing still remains one of the most effective marketing channels with the highest return on investment (ROI). Much like other marketing channels however, email campaigns do offer up their fair share of challenges. Surprisingly, many of these challenges revolve around a lack of understanding and engagement with the target audience. It seems that with many campaign emails, communications are only outbound, leaving marketers with no real insight into how their email was received by their readers. This lack of insight into the performance an email campaign is precisely why it’s important to start collecting email campaign feedback.
    https://mopinion.com/how-to-collect-email-campaign-feedback/
    Comments - Voting 1
  7. We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
    https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/
    Comments - Voting 0
  8. Diabetes is the seventh leading cause of death in the U.S., and nearly 10 percent of the population suffers from this chronic disease, according to the Centers for Disease Control and Prevention.

    Yet despite the disease's prevalence and potentially deadly consequences, studies show that nearly 50 percent of people with diabetes don't adhere to recommended self-care and treatment regimens.
    https://medicalxpress.com/news/2018-03-social-machine-core-student-developed-app.html/
    Comments - Voting 0
  9. App store optimization (ASO) has been somewhat overlooked of late with the growth of machine learning and AI, Google’s mobile-first index progression, and other noticeable industry changes commanding every marketer’s attention.

    Whether you are new to app store optimization, or keen to refine your approach to ASO, this post will shed some practical insights which are proven to maximize app store success.
    https://www.searchenginejournal.com/app-store-optimization-how-to-guide/241967/
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  10. The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.
    https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.