Did you know that – statistically speaking- email marketing has shown a significantly better ROI compared to other marketing channels? According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%. Interestingly enough, the majority of companies that achieved this ROI were using what are called email marketing services. Email marketing services are tools that help business owners and marketers create, send, test, optimise, track and report on the performance of their email marketing campaigns.
https://mopinion.com/best-email-marketing-services-for-small-businesses-smb/
More and more organisations are adopting a digital strategy. And as a result, the demand for digital solutions, and in particular, user feedback software has increased dramatically. To meet this growth, Mopinion has hired four new recruits that will join the Development, Customer Success and Sales teams!
https://mopinion.com/mopinion-welcomes-several-new-recruits-to-meet-growth/
I think we can all agree that digital marketing has become this complex web of moving parts… Today’s digital marketers are juggling multiple social media accounts, growing subscriber lists and email campaigns, content creation and management, user behaviour tracking and mobile marketing efforts. And it doesn’t stop there…
https://mopinion.com/digital-marketing-automation-tools-an-overview/
It’s time for our September Employee in the Spotlight! Last month we interviewed one of our newest colleagues Haris from the development team. This month, we’re switching gears and would like to introduce you to our Office Manager, Tessa Goudswaard.
https://mopinion.com/employee-in-the-spotlight-tessa-goudswaard/
Spokeo is an online people intelligence service that helps you search, connect, and know who you are dealing with. Spokeo is used to find old friends, identify unknown callers, or research prospective dates. Professionals also use it to find new customers or to prevent fraud. The services organises over 12 billion records from thousands of US-based, publicly available data sources into easy-to-understand reports that include available contact info, location history, photos, social media accounts, family members, court records, work information, and much more. This organisation firmly believes that, ‘knowledge is a quick search away’.
https://mopinion.com/spokeo-selects-mopinion-as-its-voc-solution/
In order to get feedback you can actually use to build a better product, you need to know the right questions to ask, and the right answers to look for.
https://hackernoon.com/10-types-of-user-feedback-you-need-to-build-a-better-product-be1b9b979d4b/
Getting better feedback out of users is a conscious process. It doesn’t require huge amounts of effort to put processes in place to elicit better feedback.
https://www.interaction-design.org/literature/article/how-to-get-more-honest-feedback-in-user-testing/
A key thing to remember is that customers — the people who pay to use your product — should be central to everything you do. It sounds simple, but when you have free users in addition to paying customers, things get a bit trickier.
https://blog.drift.com/customer-vs-free-user-feedback/
Understanding customers thoroughly requires gathering data, using insight tools like Customer Thermometer. This insight allows them to make decisions that satisfy their customers and create market-leading businesses. Growth needs insight for fuel.
https://www.customerthermometer.com/customer-feedback/user-feedback/
It’s not enough just to talk to customers. You have to know how.
https://blog.leanstack.com/how-to-interview-your-users-and-get-useful-feedback-8f5550618ad2/
User Feedback News is a global community of people working or interested in User Feedback, UX and technology.
