In the times of rapidly growing popularity of big data and artificial intelligence, more and more marketers turn to pure numbers to learn who are their customers and users. They want to collect data on their behavior, sources of traffic, etc. Of course, quantitative data can tell you a lot about your users. But don’t forget that your users are people. Sometimes they behave in a way that can’t be explained with quantitative data from Google Analytics or Kissmetrics.
https://survicate.com/customer-feedback/user-feedback/
What’s left apart from designing the beautiful website / Portal? Is that the images or content or backgrounds that should be fitted in the site?
No, this is not the concluding step before exploring the site to the public. The site has to be gone through “Testing” phase which is the most essential part of the designer’s role. It shows the correct path to shut the door on various obstacles that were not expected in the design section.
http://customerthink.com/a-habit-of-testing-for-effective-user-experience/
Gamification has become a popular tactic in web design since it first burst onto the digital scene over 10 years ago. It’s everywhere you look, both on- and off-screen, and nobody is denying that it can do wonders for conversions – but what about the wider impact of gamification on business and technology?
http://usabilitygeek.com/achieving-better-engagement-through-ux-the-secret-to-gamification/
Looking at customer experience (CX) and churn in the SaaS environment from a high level, there’s one theme that stands out from the mix: The fact that we live in what’s called a “switching economy.”
The term, coined by economists, describes a current trend impacting switching brands because of dissatisfaction with their experience. It can be a major driver of customer churn—and it’s already creating an incredible economic deficit in the US.
https://www.business2community.com/strategy/acing-omnichannel-support-in-saas-02098386/
When Mr Joshua Koh mulled over his experiences as a university student, he realised that he had been missing something crucial.
The 44-year-old founder of new student social networking app Campiiy, told The Straits Times that if he had had more access to information about courses and the quality of teaching in universities, he might have made more informed choices.
https://www.straitstimes.com/singapore/app-gives-users-feedback-on-university-courses-lecturers/
Conversational or Chat Based UX is a new and exciting trend that gives you insight into what your customer is thinking and what they are looking for. Yet we see plenty of applications that build walls to keep away all kinds of user feedback.
https://uxplanet.org/collect-user-feedback-or-die-fb3a312f39b1/
Stedin is a regional Dutch network operator that mainly operates in the Netherlands’ Randstad region, which consists of Rotterdam, The Hague and Utrecht. As one of the top three largest operators in the Netherlands, Stedin is responsible for the transport of electricity and gas to more than 2 million customers (including industrial customers).
Eager to gain better insights into how their website was performing and how they could improve the online experience (on a deeper level) Stedin employed Mopinion as its digital feedback solution.
http://mopinion.com/customer-story-stedin/
What is an e-commerce site without mobile-ready designs? Obviously antique! Mobile devices are the present and the future of e-commerce and marketing. Mobile users took over desktop traffic a long time ago. Irrespective of your website builder platform and CMS, you need to take a step towards optimizing your website for your mobile using customers right now. A good mobile-ready site is easy, light, fast and navigation-friendly.
https://www.socpub.com/articles/e-commerce-tips-future-proofing-your-magento-website-better-ux-15952/
Facebook has been trying to improve its services for its users and has come up with Community Standards and ads policies that govern the ads that will also mark bad shopping experiences off Facebook. On Tuesday Facebook globally launched its new tool, the ‘Leave Feedback’ button that will prompt users to tell about their shopping experiences.
https://www.techgenyz.com/2018/06/12/facebook-user-feedback/
In a blog post explaining ways in which it collects user feedback, Facebook says that tens of thousands of its users opt in to take the company’s user research surveys every week on the platform. The responses to surveys are among the feedback methods that inform company decisions around product updates and ranking algorithms.
https://marketingland.com/facebook-says-tens-of-thousands-of-users-opt-in-to-take-user-research-surveys-every-week-244356/
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