User Feedback News

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1. The Psychology Behind Customer Feedback and How It Can Help Build Your Online Business

   The greatest invention since the wheel has got to be the internet. With the internet, we are given unprecedented access to so much information. Not only that, but we are also able to share information with people who we would never even personally meet.

   https://www.influencive.com/the-psychology-behind-customer-feedback-and-how-it-can-help-build-your-online-business/

   Tags: user-feedback, user-experience, customer-feedback, customer-experience, online-customer-feedback, online-feedback by Tjeerd Traats (2018-05-02)

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2. The Difference Between Online User Feedback and Online Reviews

   A common misconception among digital marketers is thinking that online user feedback and online reviews are one and the same. And we can’t exactly blame them. On the surface these two appear to be almost identical: both collect input (Voice of the Customer data) from online visitors and customers, both include user ratings or scores, both are used to build a loyal customer base, and so on. But the truth is, they serve two very different purposes….

   https://mopinion.com/the-difference-between-online-user-feedback-and-online-reviews/

   Tags: user-feedback, online-reviews, online-feedback by Tjeerd Traats and 1 other (2018-07-24)

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3. Mopinion introduces innovative machine learning technology for advanced feedback categorisation

   Mopinion released a new machine learning technology within its digital feedback analytics platform: automatic feedback categorisation. This technology employs machine learning techniques that make the analysis of qualitative feedback data – by way of labeling and categorisation – a much more fluid and systematic process.

   https://mopinion.com/machine-learning-technology-for-advanced-feedback-categorisation/

   Tags: user-feedback, customer-feedback, online-feedback, machine-learning-technology, machine-learning, ml, cx, customer-experience, feedback-analytics, feedback-categorisation, ai, artificial-intelligence by Tjeerd Traats (2018-12-07)

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4. Mopinion helps De Bijenkorf provide the ultimate omnichannel shopping experience

   De Bijenkorf, a renowned retail brand within the Netherlands known for its premium and personal service in stores, has had an offline presence for almost 150 years. It sells products such as clothing, footwear, bedding, furniture, jewelry and much more. The Bijenkorf website is an extension of their offline presence which enables their brand to reach all of Holland and Belgium. De Bijenkorf’s online vision is to offer an online shopping experience that matches its premium standard provided to customers in stores.

   https://mopinion.com/customer-success-story-de-bijenkorf/

   Tags: user-feedback, customer-story, de-bijenkorf, mopinion, omnichannel, online-feedback, cx, customer-experience, ux, user-experience by Tjeerd Traats (2018-07-16)

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5. How to reduce customer churn with online feedback

   This article dives into the different ways in which webshop owners can leverage online feedback to reduce customer churn, including tips on where to collect feedback, the importance of collecting feedback in the checkout process and lastly, closing the feedback loop.

   https://www.lightspeedhq.com/blog/2018/07/how-to-reduce-customer-churn-with-online-feedback/#ecommerce+retail/

   Tags: user-feedback, customer-churn, online-feedback, online-shop, lightspeed, mopinion by Tjeerd Traats (2018-07-16)

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6. How to Get More Insightful User Feedback

   All feedback from your customers is valuable, but there are certain types of qualitative data that can give you more insight than others.
   
   Truly insightful feedback can help you identify when people think something is confusing, why they made a certain choice, what they value most about your product, or how they view your product against the competition.
   
   In turn, you can use this feedback to write more persuasive copy in your marketing, optimize your user experience, or prioritize new features to build. Ultimately, more useful feedback helps you make more informed business decisions.
   
   So how do you gather this type of feedback? It’s all about the questions you ask.
   
   
   Read more at https://www.business2community.com/customer-experience/how-to-get-more-insightful-user-feedback-02197934

   https://www.business2community.com/customer-experience/how-to-get-more-insightful-user-feedback-02197934/

   Tags: user-review, importance-of-feedback, online-feedback, feedback, customer-feedback, user-experience, user-feedback by Tjeerd Traats (2019-05-24)

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7. How to enhance your digital content with online feedback

   Online content and digital assets are present in every stage of the online customer journey—from awareness and promotion to purchasing and brand loyalty. Whether this content is used for marketing purposes or purely for design, it’s the flesh and bones that shape your whole brand identity. And that is precisely why it’s important to get yourself on the right track towards crafting a winning content strategy. The question is: how?

   https://blog.bynder.com/en/how-to-enhance-your-digital-content-with-online-feedback/

   Tags: user-feedback, digital, asset-management, digital-content, online-feedback, feedback by Tjeerd Traats (2018-07-16)

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8. Here’s why UX Designers Need User Feedback…

   UX design is all about providing your users with the information they’re looking for, and doing so in the cleanest and most intuitive way possible. However, in order to do this successfully, UX designers must understand how their visitors experience the website or mobile app; a task which can get a little sticky if they don’t have the right tools in place.

   https://mopinion.com/why-ux-designers-need-user-feedback/

   Tags: ux-designers, ux, user-experience, user-feedback, a_b-testing, online-feedback, mopinion by Tjeerd Traats and 1 other (2019-03-05)

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9. Decathlon rolls out Mopinion feedback software in 23 countries

   We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!

   https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/

   Tags: user-feedback, online-feedback, customer-feedback, customer-story, customer-success, retail, ecommerce by Tjeerd Traats and 1 other (2018-03-12)

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10. Best Online Feedback Form Templates for Customer Effort Score (CES)

    Customer Effort Score (CES) is a customer satisfaction metric that is widely used in the feedback world. In essence, CES measures the ease of an online experience. This is done by asking the customer directly how much effort it took to achieve their goal on your website. It serves as a great way of discovering bottlenecks in the digital customer experience and helping you recognise your weaknesses. So how can you collect this feedback effectively?
    
    In this article we will evaluate CES (as a customer satisfaction metric) as well as outline several feedback form templates you can use for collecting CES. Note: CES measures effort both on- and offline, however, this article focuses purely on digital CES.

    https://mopinion.com/online-feedback-form-templates-customer-effort-score-ces/

    Tags: user-feedback, online-feedback, feedback-forms, feedback-templates, ces, customer-effort-score, customer-satisfaction by Tjeerd Traats (2018-07-31)

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