tjeerdtraats: feedback-analytics*

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  1. In every meeting Jeff Bezos attends, there’s an empty chair among the C-suite employees and board members to represent the customer.

    The idea is to remind decision-makers that customers can’t speak at the meeting, but the company still has to prioritize them.

    For PMs at the drawing board, it’s easy to get lost in the numbers of usage behavior and statistics. They don’t look at the empty chair, but they still need to consider what the customer would think.

    With so much behavioral data out there, what’s the use in pestering the customer to ask for insight? PMs are afraid to contact their customers through email, NPS surveys, or in-app messaging, too worried they’ll annoy users or get skewed data since only their happiest or unhappiest customers will respond. Asking your users for feedback sounds like a great way to give the customer a seat at the table.
    https://www.appcues.com/blog/what-product-managers-forget-about-user-feedback/
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  2. So you’ve started your company, you’ve been building like crazy, and you’ve just launched your first prototype. What’s the next step (after congratulating yourself, of course)? Well, sit back, watch, and—get ready to learn.

    As you see your first few users try out your product, you should be asking yourself (and them!) all kinds of questions: Were the assumptions on which you built the product correct? Do users find it captivating and valuable? What’s missing? What’s confusing? Often times, you’ll find that there are features that you thought were important to users that aren’t—and vice versa.

    So, once you launch your alpha, your beta, or really any major product or feature, use these methods for collecting great feedback.
    https://www.themuse.com/advice/tell-me-what-you-think-4-great-ways-to-get-user-feedback/
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  3. In a previous post I talked about the 'case of the missing users & customers in Scrum'. While there's a lot of focus (also thanks to DevOps) on 'shipping fast', we often forget that 'shipping fast' and 'building what the user needs' are two sides of the same coin. It's wonderful to ship fast. But without actively involving the user, it is nothing more than a technical exercise. How can we build good products if we never talk or see real-life users? In this post I offer 7 powerful ways to make this kind of interaction happen (directly and indirectly).
    https://blog.agilistic.nl/7-powerful-ways-to-get-feedback-from-users-in-scrum/
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  4. As an employer, you need to provide oodles of feedback to employees to ensure they know what they’re doing, what they’re supposed to be doing, what they’re doing well and what they could be doing better. Bad feedback from employees and customers alike provides a way to prevent little annoyances from becoming reasons for good people to leave you.
    http://www.customerexperienceupdate.com/?query=user%20feedback&open-article-id=8026285&article-title=bad-feedback-is-the-best-feedback--are-you-listening-for-it-&blog-domain=360connext.com&blog-title=360connext/
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  5. Choosing the right user feedback software, or any type of software for that matter, is a very delicate process for many businesses. Typically, the team (or role) appointed to choosing the software will start by gathering key criteria that is considered important for the business. Then they must find a suitable vendor that meets that criteria and hope that the implementation process goes as smoothly as possible. On the surface this may seem like a fairly simple task, however, according to an IBM study, only 40% (less than half!) of IT projects meet schedule, budget and quality goals.
    https://mopinion.com/9-tips-for-choosing-the-right-user-feedback-software/
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  6. Mopinion is dedicated to providing its customers with the best possible feedback analytics software on the market. In order to maintain this status, our team strives to make constant and valuable improvements to our platform. We do this using the feedback provided directly by our customers. That being said, we’re happy to announce the release of the seven exciting new updates, including new machine learning technology, new feedback form metrics, and much more.
    https://mopinion.com/november-product-update/
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  7. Mopinion released a new machine learning technology within its digital feedback analytics platform: automatic feedback categorisation. This technology employs machine learning techniques that make the analysis of qualitative feedback data – by way of labeling and categorisation – a much more fluid and systematic process.
    https://mopinion.com/machine-learning-technology-for-advanced-feedback-categorisation/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.