Customer service depends much less on face-to-face interaction than it did in years past. Surprisingly, email has changed the dynamic considerably. While some branding experts feel that email is too impersonal to engage with customers, many companies have discovered that it can be an excellent way to respond to customer inquiries in assuage their concerns.
https://customerthink.com/3-risks-with-using-templated-customer-service-emails/
Exciting things are happening within your company and you want your customers and prospects to know about it! Whether it’s sharing new product updates, announcing new customers or sharing your latest blog posts, newsletters are a great way of keeping a wider audience in the loop with your business’ latest developments. And if done the right way, email newsletters can serve as a critical digital marketing asset. But how do you know if the content, design and overall message you’re sending out in your newsletters is ‘right way’? Well you can’t really know unless you’re using feedback surveys in your email newsletters…
https://mopinion.com/how-to-use-feedback-surveys-in-email-newsletters/
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