Customer Effort Score (CES) is a customer satisfaction metric that is widely used in the feedback world. In essence, CES measures the ease of an online experience. This is done by asking the customer directly how much effort it took to achieve their goal on your website. It serves as a great way of discovering bottlenecks in the digital customer experience and helping you recognise your weaknesses. So how can you collect this feedback effectively?
In this article we will evaluate CES (as a customer satisfaction metric) as well as outline several feedback form templates you can use for collecting CES. Note: CES measures effort both on- and offline, however, this article focuses purely on digital CES.
https://mopinion.com/online-feedback-form-templates-customer-effort-score-ces/
In the technological world we live in today, there are multiple ways customers can submit reviews and feedback about your company, whether that be with customer satisfaction surveys, online reviews, word of mouth or through your company’s social media channels.
“Customer feedback is information provided by clients about whether they are satisfied or dissatisfied with a product or service and about the general experience they had with a company,” Medium.com says online. “Their opinion is a resource for improving customer experience and adjusting your actions to their needs.”
http://totallandscapecare.com/landscaping-business/asking-for-customer-feedback/
We’re all witnesses to the fact that mobile app usage has exploded in the last few years. So don't forget to employ surveys in-app too! Here are a few champion survey templates for your mobile apps!
https://marketplace.mopinion.com/products-category/mobile-apps/
You already know that your customers' satisfaction is critical to the success of your business. But what about employee satisfaction? Does it matter how happy your staff is? And should you gather employee feedback? In this article, we'll take a look at how you can use a Net Promoter Score (NPS) survey to assess your employees' at-work satisfaction and loyalty to your brand, producing a metric called eNPS.
http://business.com/articles/enps-employee-feedback/
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