Is your business listening to the Voice of the Customer (VoC)? If not, you might want to start now – as it is becoming a top priority among most online businesses. This rise in popularity is owed to the fact that Voice of the Customer programs (and therefore Voice of the Customer tools) have recently become a critical element in customer experience initiatives.
https://mopinion.com/28-voice-of-the-customer-voc-tools-an-overview-comparison/
Lauren, a digital analyst starts her work every day by grabbing her coffee, switching on her computer to read her email and then proceeding to sign into her dashboard to pull up a report on all website feedback from the previous day. This report is generated by a feedback form that was triggered when a customer ended their website session without purchasing one of her company’s insurance products.
https://mopinion.com/3-digital-marketing-roles-that-need-customer-feedback/
Can you go more than a few days without receiving a survey from one of the many companies you do business with?
Companies are hungry for data to guide their business, especially data about their customers and their preferences. And when the use of their product or service made it necessary for you to reach out to customer service for assistance, companies are even more interested in how those interactions went.
A lot has been written on performing customer service or customer satisfaction surveys. I would like to offer just a few best practices to consider based on my own experience being on both sides of the survey.
https://www.business2community.com/customer-experience/3-important-considerations-customer-service-surveys-02037297/
So as I was going through all of the possible scenarios in my head (which we all know is an endless cycle thanks to George R.R. Martin’s genius writing), it dawned on me that Game of Thrones has a lot of cryptic, yet valuable tips when it comes to digital feedback. Let’s take a look at what can be learned…
https://mopinion.com/3-lessons-to-be-learned-from-game-of-thrones-about-digital-feedback/
I will discuss three examples of the Return on Investment (ROI) of online customer feedback. In short, what you can achieve when you give your feedback tool just a little more attention.
https://mopinion.com/the-roi-of-online-customer-feedback/
Business owners need to learn how to handle their customers well. Customer feedback and reviews in any business can either break or make a business. Online platforms like Amazon where numerous reviews are made by customers that have used various products also use customer feedback and reviews.
The feedback received benefits both the customers and the seller. It is very important for sellers to know what their customers are saying about their products which play a great role in the growth and expansion of a business.
http://techniblogic.com/3-tips-helping-get-great-customer-feedback-amazon/
According to an online eDigitalResearch survey, nearly one third of consumers research holidays solely online. The need for travel agencies, tour guides and hotel concierges is dwindling as more and more DIY (Do-It-Yourself) travellers emerge; travellers who are well-acquainted with booking online and therefore, have high demands for good service.
https://mopinion.com/3-ways-online-feedback-can-improve-travel-app/
Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. There are three options to choose from when it comes to collecting feedback in-app – all of which offer their own advantages and drawbacks. These methods include: Webviews, SDKs and APIs.
https://mopinion.com/collect-in-app-feedback-webview-sdk-api/
The “lean startup” is a trend in the business world that’s growing rapidly. Lean startup methods encompass a way of doing business that focuses on gaining customer feedback in real-time, allowing businesses to make more informed and successful decisions.
https://www.rocksdigital.com/lean-startup-methods/
If you haven’t noticed, it’s all about the customer these days. According to a research carried out by Deloitte and Touche, customer-centric companies are 60% more profitable than those not focused on the customer.
https://mopinion.com/30-customer-feedback-tools-an-overview/
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