What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron Strout taps forward-thinking professionals in the industry to share their thoughts on what to expect.
https://marketingland.com/2018-mobile-marketing-predictions-18-industry-veterans-231312/
To gather the most meaningful customer insight, companies need to know and embrace each of these 3 key CX feedback gathering trends...
http://customerthink.com/3-cx-feedback-trends-every-company-should-embrace/
The finance industry has been undergoing quite a few changes over the last few years. Financial institutions that were once very traditional are now looking to adopt best practices used by more agile and flexible FinTech organisations. These practices that will not only enable these organisations to adapt to a fast-changing and increasingly tech-driven industry ecosystem, but also meet the rising expectations of their research-savvy and technologically inclined customer base.
In this article, we will analyse the current state of the financial industry as well as summarise 5 best practices for Financial Companies entering into the ‘Digital Age’ .
https://mopinion.com/best-practices-for-financial-companies-entering-the-digital-age/
Global Customer Feedback Devices Market Research Report 2017 to 2022 presents an in-depth assessment of the Customer Feedback Devices Market including enabling key trends, market drivers, challenges, standardization, regulatory landscape, deployment models, operator case studies, opportunities, future roadmap, value chain, ecosystem player profiles and strategies. The report also presents forecasts for Customer Feedback Devices Market investments from 2017 till 2022.
http://researchofmarket.com/customer-feedback-devices-market-2017/
The past few years have been transformative for enterprise messaging. Organizations across the world are embracing team communication and collaboration platforms such as Flock and realizing efficiency gains.
Plus, with distributed teams becoming more common, enterprise messengers have become virtual meeting grounds and office spaces for teams everywhere. And with the launch and availability of APIs for almost every service, it’s become much more easier for enterprises to use and customize messaging apps. Bots have also become a key component of messaging platforms – both for personal use and in the enterprise.
https://www.techbullion.com/enterprise-messaging-key-trends-2018/
Buyer personas are one of the essential building blocks of personalized marketing. These data-backed representations of your buyers should deliver an archetype of who they are. In other words, they tell you what your users are trying to do, why they're doing it, how they think, where and when they buy, and whom they buy from. You can use this to tailor your process for each persona, improving both your lead quality and your leads' marketing experience.
https://www.business.com/articles/data-driven-buyer-personas/
We’re seeing significant advancements in loyalty as brands seek new ways to add value for customers. Here are the seven biggest trends impacting the loyalty landscape currently.
https://marketingland.com/7-biggest-trends-driving-customer-loyalty-232518/
Another year has passed and Digital Customer Experience (CX) finds itself – once again – at the top of many business agendas. Not surprisingly however, considering many experts are calling CX ‘the new battlefield’. Dramatic, I know – but there is some truth in the expression. In fact, 2018 is the year Gartner predicted that more than 50% of organisations will redirect their investments towards customer experience innovations. So why is there such a high demand to provide a good digital customer experience? And as a result, what kinds of innovations and trends can we expect to see this year?
https://mopinion.com/top-digital-customer-experience-cx-trends-for-2018/
Welcome to 2019… where digital technologies will start evolving faster than we can adapt. Where customers’ experience expectations will rise above everything else. Where predictive analytics will boost customer experience for good, and where data ethics will become the new competitive advantage. Bottom line: our customers expect now more than ever that the digital customer experiences (CX) we provide are not only seamless and integrated but also more advanced and secure.
https://mopinion.com/top-digital-customer-experience-cx-trends-for-2019/
The use of metrics is a practice businesses apply to nearly all aspects of their organisation. Whether that’s finance, competition, customer requirements, expectations, employee performance, or marketing, metrics matter. Metrics reflect and support the strategies of these business areas, giving us leverage to improve in any way we can. So why would this be any different when collecting online customer feedback? And while we’re on the subject, what is a customer feedback metric?
https://mopinion.com/what-is-a-customer-feedback-metric/
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