It’s tempting to think of Generation Z, the segment of the population born between 1995 and 2010, as simply Millennials 2.0; however, much of the market research that’s been conducted points to a different reality. Though there are similarities — Generation Z is also driven by authenticity and prone to trust peer reviews over ad campaigns — the differences stand out, and if we pay attention, have something to teach us about digital marketing in the coming world.
https://www.forbes.com/sites/shamahyder/2017/09/08/what-generation-z-is-teaching-us-about-the-future-of-digital-marketing/#4eb769ac47a8/
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