"New research methods are constantly coming to the forefront. Every industry is inundated with the ‘next generation’ approach that will revolutionize their industry.
At iPerceptions, we have seen this time and again in the Voice of the Customer (VoC) space. The pre-post methodology, asking visitors on arrival to your site for feedback at the end of their visit, was a turning point in collecting continuous feedback from your visitors."
https://www.iperceptions.com/blog/voice-of-the-customer-methodologies/
To meet Google's standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. Until now....
Last month, Google’s Developer Relations Group publicly published five different guides aimed at helping its own creators “striving for high-quality documentation.” And “documentation,” when posted online, means digital content....
http://‘High-quality content’ tips from Google’s own style guides/
A group of ad tech heavyweights and top brands are betting that blockchain, the distributed ledger technology that underpins cryptocurrency bitcoin, can fix all that ills digital advertising.
https://www.businessinsider.nl/some-brands-are-hoping-blockchain-can-clean-up-digital-advertising-2017-8/?international=true&r=US/
Data management platforms, or DMPs (which is ‘agnostic’ and plugs and plays with any system) allow marketers to personalise at scale, with the flexibility they need: they can orchestrate messages in real-time across any platform, from a cutting edge smartwatch to an ancient CRM system.
https://mopinion.com/humanising-marketing-with-data-management-platforms/