So as I was going through all of the possible scenarios in my head (which we all know is an endless cycle thanks to George R.R. Martin’s genius writing), it dawned on me that Game of Thrones has a lot of cryptic, yet valuable tips when it comes to digital feedback. Let’s take a look at what can be learned…
https://mopinion.com/3-lessons-to-be-learned-from-game-of-thrones-about-digital-feedback/
In the book, Gingiss does a great job of first defining social media customer care and making a case for its importance. He then lays out an action plan for companies large and small to support customers. In this article, I’ll take just a few moments to share my three favorite insights from the book before encouraging you to read it for yourself.
http://customerthink.com/3-insights-from-winning-at-social-customer-care-by-dan-gingiss/
Can you go more than a few days without receiving a survey from one of the many companies you do business with?
Companies are hungry for data to guide their business, especially data about their customers and their preferences. And when the use of their product or service made it necessary for you to reach out to customer service for assistance, companies are even more interested in how those interactions went.
A lot has been written on performing customer service or customer satisfaction surveys. I would like to offer just a few best practices to consider based on my own experience being on both sides of the survey.
https://www.business2community.com/customer-experience/3-important-considerations-customer-service-surveys-02037297/
Lauren, a digital analyst starts her work every day by grabbing her coffee, switching on her computer to read her email and then proceeding to sign into her dashboard to pull up a report on all website feedback from the previous day. This report is generated by a feedback form that was triggered when a customer ended their website session without purchasing one of her company’s insurance products.
https://mopinion.com/3-digital-marketing-roles-that-need-customer-feedback/
To gather the most meaningful customer insight, companies need to know and embrace each of these 3 key CX feedback gathering trends...
http://customerthink.com/3-cx-feedback-trends-every-company-should-embrace/
Is your business listening to the Voice of the Customer (VoC)? If not, you might want to start now – as it is becoming a top priority among most online businesses. This rise in popularity is owed to the fact that Voice of the Customer programs (and therefore Voice of the Customer tools) have recently become a critical element in customer experience initiatives.
https://mopinion.com/28-voice-of-the-customer-voc-tools-an-overview-comparison/
What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron Strout taps forward-thinking professionals in the industry to share their thoughts on what to expect.
https://marketingland.com/2018-mobile-marketing-predictions-18-industry-veterans-231312/
Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to success in digital marketing in a single image, I just had to use it. Rather than writing about each element in this map, I thought I’d use today to discuss the 13 keys to success in digital marketing with links to content that provides more detail about each one. I hope you enjoy.
http://www.business2community.com/digital-marketing/13-keys-success-digital-marketing-single-map-01911356#dj7QtbXgDQzYUIWa.97/
When you are starting a business, creating relationships and receiving expert advice is key. Many organizations, such as the Small Giants Community and Vistage, provide entrepreneurs with these networking and mentorship opportunities. But the cost can be steep – sometimes thousands of dollars every year.
https://www.businessnewsdaily.com/10279-business-communities-feedback-resources.html/
Gathering user feedback is one of the most powerful steps in forming a hypothesis and testing new ideas. It makes more sense too than simply using the ideas from internal company resources who are already familiar with your brand. For Marketers, user feedback is pure gold for A/B testing, and ultimately making the changes needed to throw fence-sitters off their heinie and down on through your conversion funnel.
https://unbounce.com/conversion-rate-optimization/11-user-feedback-post/
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